I am a child of the 70s with parents born during the second world war in Belgium. Chocolate for my parents who, as young children, lived with rationed food, was cut in small thin squares and savoured for a long as possible, allowing the chocolate to slowly melt in the mouth. It wasn’t just food to stop hunger, it was a morsel of happiness, no matter its size, no matter what was going on in the world.

Chocolate is known to increase energy and, as all chocolate lovers know, to improve mood thanks to an amino acid called tryptophan which is a precursor for serotonin- the molecule of happiness. From thin Neapolitans to chunky bars, how thick and how big and what shape does a chocolate piece needs to be for maximum pleasure? The answer is no one knows even to the scientists who try to study it.

Are you a nibbler for whom a delicate thin piece is heavenly satisfying? Or a gorger who loves to sink their teeth in a sizeable chunk? Do you prefer chocolate as you wake up, at night or as a pick-me-up during the day? Do you go to chocolate to celebrate or commiserate? Can you leave a bar alone in drawer for days or weeks or is it silently calling you to polish it at speed?

There are as many chocolate moments and rituals as there are people, all different and each of them unique. To celebrate this diversity, which is nature itself, we created a new bar shape, thin on one side, chunky on the other, easy to break down into different sizes pieces.

Because happiness comes in all different shapes and forms